Logo + Ad Campaign + Marketing Collateral
Peeb's Petals is a local flower shop in my hometown. They sell bouquets and singles, but their primary audience is larger clients like weddings and corporate events. They needed an easily recognizable logo that would look friendly on their storefront, while maintaining a sleek, professional look for catered events.
The logo is a modified lettermark featuring a P transformed into a tulip, which fits comfortably at the front of the wordmark.
Peeb's Petals' primary mode of advertisement is word of mouth at local businesses. Many of their clients come from local restaurants and bars, which makes a snarky coaster the perfect delivery method.